Comcast

• Deliver scalable messaging strategies with consumer marketing leads (22+ marketing channels) to support the most critical initiatives and drive customer acquisition, engagement, upsell, service, and retention

• Orchestrate campaign development and alignment for all go-to-market (GTM) initiatives, enabling message optimization and consistent brand expression, as well as breakthrough creative that results in ROI

• Construct detailed cross-functional project plans to articulate all required inputs (brand, technology/product, and internal/external creative agencies) for timely, seamless campaign launch

• Communicate regularly with key stakeholders and senior/executive leadership, effectively sharing objectives, paths to mitigate risks, as well as ingesting and disseminating feedback across teams

• Oversee engagement marketing in the Xfinity app, developing campaign and product-aligned journeys

• Partner with measurement team to deploy multivariate tests, analyze learnings, and optimize plans

• Utilize qualitative insights and quantitative data to inform resonant, data-driven marketing strategies

• Codify and document best practices, creating a test-and-learn knowledge base, tools, and playbooks

• Lead team of two writing personnel and one project manager

Express

• Concepted and executed 360-degree campaigns, integrating site, email, store, social, video, mailer, and app

• Set communication strategies that delivered on marketing, product, and sales objectives

• Wrote pre-season copy, defining the editorial direction for in-season execution

• Sold editorial vision to key stakeholders and senior leadership, effectively communicating objectives

• Evaluated editorials, optimized for performance, and implemented learnings in monthly content strategy

• Oversaw social storytelling, ensuring Instagram, TikTok, Facebook, Pinterest, Twitter, and LinkedIn content laddered into quarterly narratives

• Cultivated strong partnerships with marketing, merchandising, social, and strategy teams

• Collaborated with art, photo, and design directors to create compelling, clear, and cohesive stories

• Profiled high-visibility talent for monthly editorial features

• Led and motivated pre-season team, providing meaningful feedback and ensuring style consistency

Free People

• Wrote and edited community-facing creative copy, including digital, print and video

• Spearheaded results-driven biweekly editorials, independently driving $2m in single-session demand

• Created and maintained editorial calendar, incorporating commerce plans and projections

• Developed brand voice for in-house labels, including FP Movement and Intimately FP

• Led content strategy and defined copy principles for Care FP, our sustainability initiative

• Implemented consistent brand voice across editorial, social, marketing and product assets

• Monitored, analyzed and communicated qualitative trends and quantitative metrics to optimize editorial performance, implementing best practices

• Evaluated user insights and behavioral data to best improve community experience

• Strategized and optimized for SEO value across all site copy

• Managed and mentored copy team, in addition to freelance contributors

Philadelphia Magazine

• Edited “Scout,” Philadelphia magazine’s 10-page lifestyle, fashion, beauty and home section

• Liaised with art and photo directors to execute visuals from inception to publication

• Contributed to ancillary publications Philadelphia Wedding and Be Well Philly