Comcast

• Lead annual and quarterly Consumer Marketing POR planning, working cross-functionally to drive alignment on the most critical initiatives

• Develop detailed go-to-market briefs — reflecting key inputs from Strategy, Product, Audience, and Brand partners — for Sales and Marketing channel leads

• Oversee campaign alignment for all go-to-market initiatives, enabling consistent visual treatment and brand expression throughout journeys

• Communicate overall program health to Executive and Senior Leadership, including open risks to successful delivery and potential paths to mitigate risk

• Partner with Sales and Marketing channel leads (22+ channels, including: TV, OLV, Digital Media, Email, SMS, App, .Com, Paid Search, Retail, Direct Mail, etc.) to develop campaign messaging aligned to Xfinity Brand voice and visual identity, inspiring action and driving brand trust and value perceptions

• Develop and champion breakthrough competitive messaging for key go-to-market offers and products, partnering with Legal to gain endorsement

• Codify best practices across all Consumer Marketing channels through test-and-learn documentation and knowledge base

• Lead cross-functional creative reviews with SVP/VP-level audiences

Express

• Concepted and executed 360-degree campaigns, integrating site, email, store, social, video, mailer, and app

• Set communication strategies that delivered on marketing, product, and sales objectives

• Wrote pre-season copy, defining the editorial direction for in-season execution

• Sold editorial vision to key stakeholders and senior leadership, effectively communicating objectives

• Evaluated editorials, optimized for performance, and implemented learnings in monthly content strategy

• Oversaw social storytelling, ensuring Instagram, TikTok, Facebook, Pinterest, Twitter, and LinkedIn content laddered into quarterly narratives

• Cultivated strong partnerships with marketing, merchandising, social, and strategy teams

• Collaborated with art, photo, and design directors to create compelling, clear, and cohesive stories

• Profiled high-visibility talent for monthly editorial features

• Led and motivated pre-season team, providing meaningful feedback and ensuring style consistency

Free People

• Wrote and edited community-facing creative copy, including digital, print and video

• Spearheaded results-driven biweekly editorials, independently driving $2m in single-session demand

• Created and maintained editorial calendar, incorporating commerce plans and projections

• Developed brand voice for in-house labels, including FP Movement and Intimately FP

• Led content strategy and defined copy principles for Care FP, our sustainability initiative

• Implemented consistent brand voice across editorial, social, marketing and product assets

• Monitored, analyzed and communicated qualitative trends and quantitative metrics to optimize editorial performance, implementing best practices

• Evaluated user insights and behavioral data to best improve community experience

• Strategized and optimized for SEO value across all site copy

• Managed and mentored copy team, in addition to freelance contributors

Philadelphia Magazine

• Edited “Scout,” Philadelphia magazine’s 10-page lifestyle, fashion, beauty and home section

• Liaised with art and photo directors to execute visuals from inception to publication

• Contributed to ancillary publications Philadelphia Wedding and Be Well Philly